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The next advantage, as I previously said, is the larger customer base that accompanies joint ventures. If you join forces smartly you can add a customer base that might have alternately taken many years to grow. Consider how much time it has taken you to establish your current customer list, now think about how much time it would take you to, for example, triple it. I'm certain you can clearly see how advantageous joint ventures can be.
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Do you participate in message boards and include a link to your website in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.
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